Privacy Policy

Who we are

This website, https://www.southwestfilter.com, is operated by Southwest Filter Company (7435 E Reading St, Tulsa, OK 74115). This policy explains what information we collect through this site, why, and how it's used.

What we collect

We collect information you choose to submit through the forms on this site:

• Contact form: your name, email address, and message.
• FiltraFleet vessel request form:your name, company, email, phone number, and project/application details (equipment specifications, operating conditions, timeline), plus any files you choose to attach (such as datasheets or P&IDs).
• FiltraCore element request form: your name, company, email, phone number, and details about the elements you use today (part numbers, vessel, quantity), plus any photos or datasheets you choose to attach.

We do not require account creation, and we do not collect payment information through this site.

How we use it

Form submissions are sent directly to our sales and parts teams by email so we can respond to your inquiry or rental request. We use this information solely for that purpose: to follow up with you, prepare a quote, or answer your question. We do not sell your information, and we do not use it for advertising or share it with third parties for marketing purposes. Our marketing agency may receive your company name and how you found our site, to help us measure which of our own campaigns are working.

Third-party services

We use a small number of third-party services to operate this site:

• Resend: delivers form submissions to our email inbox. Resend processes the content of your submission solely to deliver that email.
• Google Analytics: measures site traffic and how visitors use the site. See Google's privacy policy for how it handles data.
• Microsoft Clarity: records anonymized page interactions (clicks, scrolling) so we can improve the site. See Microsoft's privacy statement for details.
• LinkedIn Insight Tag: tells us which of our LinkedIn campaigns bring visitors to the site. See LinkedIn's privacy policy for details.
• Vimeo: hosts video content embedded on this site. Vimeo may set its own cookies when a video is played; see Vimeo's privacy policy for details.

Cookies

We use analytics cookies (Google Analytics and Microsoft Clarity, and LinkedIn's Insight Tag to measure our LinkedIn campaigns) to understand how visitors use this site, such as which pages are viewed and how visitors arrive. We do not use cookies for advertising. You can turn these off with the Decline button in the cookie notice, or opt out of Google Analytics with Google's browser add-on or by blocking cookies in your browser. Embedded video content (Vimeo) may set its own cookies when played, governed by that provider's own privacy policy.

How long we keep it

Form submissions are retained in our business email inbox for as long as needed to respond to your inquiry and maintain our business records. We do not store submissions in a separate database.

Your rights

You may request access to, correction of, or deletion of information you've submitted to us by contacting us using the details below.

Changes to this policy

We may update this policy from time to time to reflect changes to this site or how we handle information. The "Last updated" date above reflects the most recent revision.

Contact us

Southwest Filter Company
7435 E Reading St
Tulsa, OK 74115
Phone: (918) 835-1179
Email: sales@southwestfilter.com